Every so often I come out from behind the ODDMAN persona and comment on something that I feel to be important. Today is one such day.

I posted the below picture on both the ODDMAN FaceBook page and my personal FB page. It was the largest viewed post on the ODDMAN FB page as of yet. Not all the comments that I received on this picture were allowed to stay on the FB pages. The reasons will become evident.


When I first read this I found it hard to believe that CEO Michael Jeffries publicly stated that Abercrombie & Fitch’s clothes were for the popular and beautiful people only, essentially calling those he deemed not worthy of their clothes ugly, fat and undeserving. He has the audaciousness to judge someone on strictly their looks and if they are popular amongst their peers. Intelligence, ability to interact with others and personality do not seem to enter into his judgmental thinking. Popularity amongst a group of self- indulged people isn’t always that great.

In a day and age where girls and young women are bombarded with photoshopped stick models that stress looks and thinness above everything else, is it any wonder why so many young women develop anorexia and developing problems with self –esteem? Their self-confidence is hammered constantly in magazines, social media and YouTube. Their bodies are changing, their hormones are raging and they are developing their future personalities. They are growing up, trying to fit in and becoming who they will be. And he, as an adult, is insulting them. He could be a poster boy for insulting and demeaning demeanor. Michael Jeffries is not an example of exemplary behavior for our youth.

And then this beacon of idiocy comes along and states publicly that unless you are thin and popular, you cannot wear our clothes. You don’t belong with us. We don’t want you in our clothes. What a message to be sending to kids. Stay thin, make sure that you look good and we will let you into the A&F club. Not good looking and thin, then go away. You can’t even be overweight and popular because they won’t make a shirt that will fit you.

To judge a person by how they look and the company you keep is ridiculous, whether as a child, a teenager or as an adult. If you cannot look past the packaging that someone comes with, then you are not worth knowing. Shallowness and narcissism seems to be the order of the day. He is exhibiting/promoting a value system that should have no place in society, in my opinion.

The population of the world has many body types. Some are overweight, short, tall, some are goofy, some are funny-looking and they all are individuals. They need to be accepted for who they are and not some ridiculous set of standards that someone dreams up.

My daughter will not be allowed to buy anything from Abercrombie & Fitch. She is at the age where she can fit into their clothes, but she will also learn the value of the action: BOYCOTT. My wife and I have taught her that it is the person inside that counts, not their looks or their intelligence or who they hang around with and certainly not what brand of clothes they wear. It is the individual’s personality that counts and are they fun to hang around with.

She is also learning that she does not have to support people or companies that do not share her values. These companies do not have the right to exist; they have to continually earn the right to stay in business. If enough people do not purchase their clothing, they will no longer exist. That is the power of boycotting companies with values and practices that you find offensive.

One thing that A&F  should remember is that what is popular with the teenage culture today can change overnight. Arrogance, marketing mistakes and blunders can cost dearly. Many profitable companies have had their fortunes drastically change downward virtually overnight due to the fickleness of the teenage market. With how the youth of today is involved with social media, I am sure that his remarks are everywhere. I hope Jeffries’s comments cost A&F dearly.

Michael Jeffries, CEO of Abercrombie & Fitch, I want to say, THANK YOU, for what you stated publicly about your company’s values. You have provided people  with the perfect example of arrogance, narcissism and judgmental values that have no place in this world. I will use you as an example of what I do NOT want my daughter and her generation to ever become.

You are a shining star of what is broken in our society. You may make a lot of money. You may have a lot of material possessions. You may have wealth and the adulation that it brings.

However, you have no soul.


David McBrien – ODDMAN

Mini Odd Man RED

For a more comprehensive reading of Michael Jeffries’s remarks, click the NO A&F button.

no-abercrombieCLICK FOR A&F REMARKS


Here is a creative response to Michael Jeffries’s remarks. (via: ODDETTE Barb Buchanan)



Related Posts Plugin for WordPress, Blogger...

Tags: , , , , , ,

This is the posts comments

  1. LongyAUS May 16, 2013 at 4:37 am #

    I drink XXXX because it’s easier to spell than beer, so it’s safe to say I don’t purchase any avacrummyanfish stuff.
    Good way of saving the odd budget as well.

  2. Zedd36 May 16, 2013 at 5:20 am #

    I’ve commented this on every post where I’ve seen this ad… Personally, I feel this means his target market is the douchebag population, And it seems to me he has it cornered….

  3. Lessa May 16, 2013 at 7:02 am #

    You say it is the person inside who counts, but you frequently post pics making fun of overweight – your beautiful women pics are all model quality. It is open season on fat, as making fun of retards, n****** and jews is no longer acceptable. Walk the talk oddman. love your blog, but felt the need to call you on this since you have dedicated this day/post to the subject.

    • oddman May 16, 2013 at 8:02 am #

      It is the person inside who counts, period. I have been on both sides of the equation here. I have been thin and I have been fat. Not overweight, not chunky, not big boned, but fat. I could have sold shade under my large belly. I lost 80 lbs and have kept it off for over 5 years. How, by eating properly and exercising. I was on the fat side of life for longer than I care to admit. How did I get to that point? Sheer stupidity. No excuses made.

      Do I poke fun at fat people? Yes. Do I poke fun at black people? Yes. Do I poke fun at gays? Yes. (I support the LBGT community too) Do I poke fun at religion? Yes, particularly Christianity and Islam. Have I allowed comments poking fun at Jews? Yes. Do I poke fun at stick thin models and their photoshopped bodies? Yes. There will be a post/rant on an anorexia in the near future as this mental illness has touched people I’ve known over the years. I poke fun at just about everyone and everything, myself included.

      So if I come across a pic with a fat person on an electric scooter at a McDonalds drive-through window, I will post it. It is funny, but in a very sad funny way. There is almost always some level of pain/cruelty in any style of humour. Somebody does something stupid, you laugh at their stupidity. How? By putting yourself at a higher level than them because you think that you wouldn’t be that dumb. You judged them as being stupid and then laughed at them.

      So yes, I make fun of people, including overweight people. I post pics that make fun of a lot of things. But I also do not judge a book by it’s cover. It is the content that matters, not the packaging. Young kids haven’t developed that understanding yet and that is why A&F’s comments are so bad. Kids don’t understand that they need to ignore the insulting remarks as they are trying to discover their identities and to fit in with the group. Many adults don’t understand that it is the content that satisfies.

      Sorry for the rant.

    • Tristan May 18, 2013 at 7:57 am #

      I dont think that’s a fair post. This is a (sometimes) lighthearted blog, and in that sense and spirit, no red blooded man or woman doesn’t want to ogle an attractive woman/man. If you consider that objectifying, then I’ll interprete that as being offended, which is bullshit because I dont care who you are or where you’re from, the world does not, despite the over exposed world view, need to pander to your delicate sensibilities. If you’re offended that’s your problem and no one elses. Yes, Odd posts hot chicks, and good looking dudes, and while he clearly cares deeply about equality and anti discrimination, I dont think he should be knocked for what you’re kind of calling him out for double standards. Just my two cents, and not an attack on you. And for the record, I was so appalled by that, not only for what it is but that I own 2 A&F shirts that are going to a homeless shelter tomorrow. Peace.

  4. Graham P May 16, 2013 at 7:33 am #

    A&F means F/A … right?

  5. Dave Cason May 16, 2013 at 10:42 am #

    Hi Dave,

    Great site but I duuno …… I get where you’re coming fro but ….. I disagree!

    If that’s who A & F want to market too I say good luck, that’s their choice. I say go for it – do it A & F ! The market will decide if you make it or not so all the Sally Sensitives out there can relax.

    Everyone is so sensitive and touchy about feelings nowadays and if your feelings get hurt – too bad and suck it up!! Where is it written that life is fair? I’m outta shape and I know it, I might be able to fit in to some of their cloths but if not – Waaawa, I’m not gonna cry about it. I don’t base my self worth on what sort of clothes I get to wear and if I feel bad about myself because of that, who’s fault is that?

    If you want to let other people dictate how you feel in life – that’s YOUR problem and maybe your mom’s but that’s about it. I mean come on, it’s one thing for your friends to give you a hard time and bug you or even family but …. “Really, you’re going to let a “clothing company” dictate how you feel about yourself?” A clothing company !? Now don’t get me wrong I can’t imagine a more empty life or career in the clothing fashion or design industry but just “that’s MY opinion” and why do you care what I think? Who am I to you? A nameless dork on the web and if I don’t matter then what the hell should a clothing company’s thought or opinions matter?

    Consider the source people! (grin)


    • oddman May 16, 2013 at 11:00 am #

      I agree about just not shopping there. I do it all the time with companies whose values/products/advertising I do not agree with. Not a big deal.

      But it isn’t me or adults that I’m referring to, it is the 15 year old girl/boy who wants to fit in so badly but they can’t. Pressures on teens to be part of the ‘in’ crowd have always been intense, but with comments like A&F, it just intensifies it. Social media is something my generation never had to deal with and the pressure to conform and be ‘in’ is intense.

      Personally, I think that their stuff looks stupid. I feel the same about Aeropostale clothes. The logo’d clothing is dumb, but teenagers flock to it. They will all be different in the same thing. Same as my generation with Levis jeans & jean jackets. In Canada it became known as, The Canadian Tuxedo.

      If we are talking about adults being overly sensitive then I say, “Grow up and just don’t buy there.” A simple solution without drama. I couldn’t agree with you more on that.

      • Dave Cason May 17, 2013 at 11:29 am #

        Yea, I know …. when I was a kid we had PLENTY of people who were in the “in” crowd, i was never popular so I never lost any sleep over it. But again if some 15 year old has a hissy fit because he’s razzed about it then he gonna have to get off his butt and talk to someone who will listen or grow a spine and deal with it, especially at 15.

        Now maybe 9-10 year old I can see then not handling it well … but even so. It all boils down to today’s kids (god i sound old- grin) growing up to be giant wussy’s! Part of it is most parents forgetting how to use that word no, and the kids growing up thinking they’re entitled to everything, guess what little Billy, you’re not ! (grin) If the kid does not know that by 4 or 5 – Houston we have a problem ….

  6. Dave Cason May 17, 2013 at 11:29 am #

    Oh yea and uhhhh, BTW – THIS SITE ROCKS !!!!!!!!!!!!!!!!!!!!!!!

  7. andrew roberts May 17, 2013 at 4:50 pm #

    well said my friend

Post your comment